Here is our Music Video:


Below are the front panels of our digipak:

Below are the outside panels to our digipak.

Below are the outside panels to our digipak.

Below are the inside panels to our digipak.

Below are the inside panels to our digipak.

Click on the image below to access our website.

Monday 8 January 2018

Evaluation Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

I believe that all three of my media products use, develop and challenge the forms and conventions of real media products, however, some more than others. Below I will analyse how I used, developed and challenged these different forms and conventions, using theories regarding identity and representation.

We used different forms and conventions in our media products to make it look real and professional, so that our audience are able to find it familiar.

We developed forms and conventions to make our product more authentic, so that our media products stood apart from others. Helping us appeal to more niche groups within our target audience.

We challenged forms and conventions mainly in the music video, through our narrative and character representation. Showing the unorthodox nature of the artist we created that is distinctly different from other forms.

MUSIC VIDEO

Forms and Conventions of a House/R&B Music Video
1. Shows off the artist(s)
2. Represents the artist(s) positively
3. Represents the genre clearly
4. Bright colours
5. Fast cuts that synchronize with the track
6. High use of lighting
7. Genre
8. Range of shot types

Genre 
Our music video uses and develops media product forms and conventions. We followed Andrew Goodwin's theory on music videos in our media product. We ensured that there was a clear relationship between the lyrics and visuals - we done this through the use of narrative.
We also followed the conventions outlined in Simon Frith's Theory on  music videos by having a combination of performance and narrative. We developed this even further by including conceptual narrative which was interspersed with performance. Below are two comparison gifs, my music video and "Every Step Every Way" by Majid Jordan




The costume in our music video "Sporty-Vintage"fit the conventions of our genre, the costume consisted of bright colours, Nike trainers, puffer jackets etc.
Still from Skeptas "Shutdown"
Still from my music video








Similarly our music video demonstrated key genre characteristics in terms of props (sound desk) and performance (dancing). 




Performance
We used a lot of group shots - this helped to create a fun and enjoyable atmosphere with the friends. Below are 4 stills from my music video conveying this, and a gif from "Finders Keepers" by Mabel which is also considered to have a 'London sound'






We used beauty shots to help build a relationship between the artists and the audience making things much more intimate. As well as this it provides an opportunity to see the artists distinctive characteristics. Below are two gifs showcasing this, one from my music video and one from "Decline" by Raye which has more of a Garage/old school R&B feel
  

Identity and Representation





Conceptual Narrative
We used Vernallis' theory on conceptual narrative especially when it came to editing - we followed her theory on discontinuous cuts that were both unpredictable and irregular, however still matched the beat. Below are two gifs, one from my music video and another from Cherrie's "163 För Evigt" 


The locations that we used were definitely inspired by the 'hustle and bustle' of London as well as the urban sections the city which added to the overall narrative. This is because of London's strong and deep connection with UK Garage and UK House as well as the artist. Below are two pictures, one which showcases the locations of my music video, and another showcasing locations from two other music videos, Skeptas "Shutdown" and Ramz's "Barking"
2 stills from two other music videos showing
 urban locations
4 stills showing urban locations of London













We used Todorovs narrative theory which looks at the journey from equilibrium to new equilibrium through some disruption - we followed this theory more or less however we unconventionally started the music video from the disruption as it fit with the lyrics of the song


WEBSITE


Forms and Conventions of a Website
1. Graphic - includes lots of images
2. Usability - easy to navigate
3. Interactive sections
4. Purchasing opportunities - merchandise/albums/singles
5. Menu bar





Overall, we followed the conventions of an artists website, the only development we have is the landing page which is not very common
DIGI-PACK

Forms and Conventions of a Album cover
1. Barcode 
2. Album name
3. Artist name
4. Focal image
5. Record Label
6. Copyright information
7. Distribution information 



Overall, we followed the conventions of an artists digipack, however we did have one challenge which was that we had a focal image at the back of the panel, which is not very common at all.

Conclusion

In conclusion, the different media products we created use, develop and challenge each of their forms and conventions. The reason why we used and developed the forms and conventions was to make it more real for the audience so that it would relate to other products they have previously consumed. However, the reason why we challenged some forms and  conventions is because we wanted our results to be unique and different to have an overall edge. 

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