Evaluation Q3: What have you learned from your audience feedback?

Audience feedback was very useful from pre-production to construction as it helped drive our creative process. I will now analyse our target audience and the feedback I received, whilst doing this I will use the uses and gratifications theory.

OUR AUDIENCE

AUDIENCE TYPE	DESCRIPTION	VISUAL EXAMPLE
PRIMARY AUDIENCE	Fans of the genre - Who will find the music similar to what they already listen to 17-24 year olds  Female
SECONDARY AUDIENCE	British Teenagers/Young adults
TERTIARY AUDIENCE	Mainstream music consumers for example individuals who listen to pop/rap/ music regularly

Description of a typical target audience character

Young girl who lives in London, who is active and loves to have fun with friends.

Spends a lot of her time consuming music e.g. on the way to school, whilst doing homework, in the shower even when hanging out with friends.

Usually streams music on Spotify or Soundcloud

She is also very likely to listen to Stormzy, Aluna George, Skepta and Jorja Smith

After looking at target audience, we moved onto pre-production. We discussed many of our ideas and the image that they would convey to their audience in our group meetings. The main theory which drives our discussion was Blumler and Katz’s Uses and Gratification theory which helped us understand the needs of our target audiences. The theory looks at the wants and needs of audience members and why they consume media.

Below is a mindmap on Blumler and Katz’s Uses and Gratification theory.

We knew our target audience was going to be 17-24 year olds, our initial meetings focused on what kind of artist we should create which would appeal to them

The genre: Indie Pop / Garage / Trap / R&B
Website: Very graphic and interactive / minimal and interactive

Artist type: Band / Duo / Solo Artist 
Artist Name: Mahalia x Jordan / Cruze

Track: Two Door Cinema Club - What You Know / Jorja Smith - On My Mind

Below is a presentation looking at the data results of the survey we done on what our audience wanted the most

We learned a lot from our audience feedback during the pre-production stage. We discovered that factors like genre and artist type are very significant for when audience members listen to music and that they focus on details such as this. Overall this stressed the importance of audience feedback and the importance of their willingness to engage with the artist and go out of their way to purchase their music. 

An example of the importance of genre on a artist can be seen with Miley Cyrus. The music she was originally making after she left Disney Channel was not reaching her goal target audience, (young adults). As a result she changed her music genre from 'pop' to a more 'alternative-pop' to 'trap-pop' and then finally back to pop, when she established her young adult fan base. 

To avoid this hassle and a complete change in genre, we researched the most popular genre among our target audience (garage, r&b, pop) and decided to choose a song that hit all these elements. By the time we finished the planning section of our project, we felt that we had successfully taken our target audience feedback into account. 

I will now look at the feedback we received after releasing our media products

AFTER THE RELEASE OF THE MEDIA PRODUCTS

After releasing the music video I had some of our target audience group answer some questions that I produced on Survey Monkey. Below is the analysis that Survey Monkey provided.

What would you improve

Which shots were your
favourites

We also received feedback regarding our website from our target audience through some question and answers that were done through WhatsApp - this is a response from an 18 year old male.

Below is a presentation of this.

The audience response to the website was extremely positive, the audience member particularly liked the twitter feed and the poster. During an interview I conducted one comment which came up very often was that the website was 'easy to navigate'.  

We also received feedback regarding our music video from our target audience through some question and answers that were also done through WhatsApp - this is a response from an 18 year old female.

Below is a slide of the feedback that we received for the Digipack - this is from a 22 year old female

The response to the digipak was very good, the audience member was able to identify the genre of the digi pack through how professional and similar it looked to other artists of that genre. 

Conclusion 

Overall, I have learnt a lot from my audience feedback. It was very useful to get an insight on the audience we were marketing our products to. We learnt a lot about our target audience's thoughts and opinions throughout the process which helped us create effective and successful media products.